DECADECA Travel and Tourism Practice Exam

Which term describes the main goal of a business?

1. To maximize employee satisfaction

2. To create and maintain customers

3. To enhance product diversity

4. To improve societal wellbeing

The correct answer is: To create and maintain customers

The main goal of a business is to create and maintain customers, which is essential for its sustainability and growth. Without customers, a business cannot generate revenue or profit, making it imperative to focus on customer needs and satisfaction. Businesses strive to build lasting relationships with their customers through quality products and services, which helps in establishing brand loyalty and repeat purchases. By doing so, they ensure a steady flow of income and are better positioned in the market. While maximizing employee satisfaction, enhancing product diversity, and improving societal well-being are important aspects of a business's strategy, they are more aligned with the means to achieve the primary goal of customer creation and retention. An engaged workforce may indeed contribute to better customer service, and product diversity can attract a wider audience, but these factors ultimately serve the core purpose of sustaining the business through a loyal customer base.