DECADECA Travel and Tourism Practice Exam

What type of website aims to build customer goodwill rather than selling products directly?

1. Corporate Web Site

2. E-commerce Site

3. Marketing Web Page

4. Product Landing Page

The correct answer is: Corporate Web Site

A corporate website is designed primarily to enhance a company's image and build goodwill among customers, stakeholders, and the general public. It serves as a comprehensive platform that provides information about the company's mission, values, history, and activities, focusing on brand awareness and corporate messaging rather than directly selling products. This type of site often includes sections dedicated to corporate social responsibility, news, investor relations, and career opportunities. In contrast, an e-commerce site specifically aims to facilitate online sales, showcasing products and processing transactions. A marketing web page is usually focused on promoting particular products or services, often leading to immediate sales or conversions. A product landing page is typically a single web page designed to market a specific product and encourage direct purchases through compelling calls to action. Therefore, the focus of a corporate website on goodwill and brand reputation sets it apart from the more transactional nature of the other types of websites.