What is the primary role of a broker in the sales process?

The primary role of a broker in the sales process is to serve as an intermediary who brings buyers and sellers together. Brokers facilitate transactions by connecting individuals or businesses that wish to trade goods or services, without taking ownership of the items being exchanged. This role is crucial because brokers often have extensive networks and knowledge of market conditions, allowing them to match buyers with sellers efficiently.

The other roles listed, such as taking ownership of goods, shipping from suppliers, and advertising products, represent functions typically associated with different entities in the supply chain, such as wholesalers or retailers, rather than brokers. Brokers focus specifically on the negotiation and closure of deals, rather than engaging directly in the logistics or marketing aspects of the products. Their expertise lies in creating opportunities for transactions, making their role indispensable in facilitating smooth sales processes.