DECADECA Travel and Tourism Practice Exam

What is the primary focus of B2C e-commerce?

1. Business collaboration

2. Direct sales to consumers

3. Negotiations between suppliers

4. Trading within business markets

The correct answer is: Direct sales to consumers

B2C e-commerce, which stands for Business-to-Consumer e-commerce, primarily focuses on the transaction between businesses and individual consumers. In this model, businesses sell products or services directly to consumers, typically through online platforms. The goal is to provide a convenient shopping experience for the consumer, allowing them to browse, select, and purchase items from the comfort of their own homes, often accompanied by various online payment methods and delivery options. The emphasis on direct sales to consumers is crucial in understanding how this segment of the market operates. It focuses on customer engagement, marketing strategies, and creating an enjoyable shopping experience that can lead to repeat purchases. The other options, such as business collaboration, negotiations between suppliers, or trading within business markets, pertain more to B2B (Business-to-Business) models, where the relationships and transactions occur between companies rather than between a business and the final consumer. These elements do not align with the characteristics and goals of B2C e-commerce.