What is the main focus of C2C e-commerce?

The primary focus of C2C (Consumer-to-Consumer) e-commerce is trading between final consumers. This model allows individuals to sell products or services directly to other individuals through online platforms, typically facilitated by a marketplace that provides the necessary infrastructure. Examples include sites like eBay and Craigslist, where people can list their items for sale and engage in direct transactions with other consumers.

In C2C e-commerce, the transactions are usually between private individuals rather than businesses, enabling a more personal exchange of goods or services. This type of commerce is significant because it empowers consumers to monetize their unused items and allows others to purchase them at often lower costs compared to traditional retail.

While online auctions, exchanges between businesses, and consumer feedback play vital roles in the broader e-commerce landscape, they do not embody the fundamental aspect of C2C interactions, which center around peer-to-peer transactions among individuals.