What is meant by 'peak season' in travel and tourism?

'Peak season' in travel and tourism refers to the time of year in which demand for travel services is highest. This typically coincides with school vacations, holidays, or favorable weather conditions, attracting the most travelers. During this period, airlines, hotels, and other service providers experience increased bookings and may offer fewer discounts, as the high demand allows them to maintain higher prices. Understanding peak season is vital for travelers as it can influence their travel plans, costs, and the availability of services.