DECADECA Travel and Tourism Practice Exam

What is described by B2C e-commerce?

1. Transactions between businesses

2. Online selling to final consumers

3. Bidding for goods between businesses

4. Wholesale trading among retailers

The correct answer is: Online selling to final consumers

B2C e-commerce, or business-to-consumer electronic commerce, specifically refers to transactions that occur directly between a business and individual consumers. This type of commerce allows companies to sell their products or services directly to the end customer through online platforms, such as retail websites or mobile applications. B2C e-commerce represents a significant aspect of the digital marketplace and is characterized by its focus on the final consumer rather than other businesses. The context of the other options helps clarify why they do not fit the definition of B2C e-commerce. Transactions between businesses refer to B2B (business-to-business) commerce, which deals with wholesale activities and supply chains rather than individual consumer sales. Bidding for goods typically describes auctioning processes, which may occur in various formats but are generally more aligned with competitive sales rather than straightforward B2C transactions. Wholesale trading among retailers implies a business model wherein transactions occur between entities acting as retailers, which again contrasts with the direct consumer engagement seen in B2C activity. Therefore, the option that describes online selling to final consumers accurately captures the essence of B2C e-commerce.