DECADECA Travel and Tourism Practice Exam

What does the term 'augmented products' refer to in marketing?

1. Core products only

2. Additional consumer services and benefits

3. Products without any additional features

4. Products that are unbranded

The correct answer is: Additional consumer services and benefits

The term 'augmented products' in marketing refers to the enhancements and additional features beyond the core product that provide added value to consumers. This concept emphasizes that a product is not just defined by its physical attributes or core functionality, but also by the supplementary services and benefits that accompany it. These may include customer service, warranties, after-sales support, or unique branding experiences that enrich the consumer's overall experience and satisfaction. The idea is that while the core product meets a basic need, the augmentation serves to differentiate it from competitors and create a more compelling offering in the marketplace. This approach aligns with modern marketing strategies that focus on delivering comprehensive value rather than just the product itself.