DECADECA Travel and Tourism Practice Exam

What does customized marketing involve?

1. Offering discounts based on sales trends

2. Adapting marketing offers to meet specific customer needs

3. General advertising campaigns

4. Focusing solely on new customer acquisition

The correct answer is: Adapting marketing offers to meet specific customer needs

Customized marketing involves adapting marketing offers to meet specific customer needs. This approach prioritizes understanding the unique preferences, behaviors, and desires of individual customers or specific segments of the market. By tailoring marketing efforts—such as promotions, product recommendations, or messaging—businesses can enhance customer satisfaction and engagement. This strategy contrasts with general advertising campaigns, which aim for a broader audience rather than targeting individual needs. It also differs from offering discounts based on sales trends, as this approach is not necessarily individualized. Additionally, the focus of customized marketing is not solely on acquiring new customers; instead, it encompasses retaining existing customers by creating personalized experiences. By aligning offerings with customer preferences, companies can foster loyalty and increase their overall effectiveness in the marketplace.