What does cross-selling refer to in a business environment?

Cross-selling in a business environment specifically involves promoting additional products or services to existing customers, thereby enhancing their experience and providing more value. The essence of cross-selling is to suggest relevant or complementary items that may satisfy the customer's needs or enhance their initial purchase.

For instance, if a customer books a hotel room, cross-selling may involve recommending amenities such as spa services, room upgrades, or dining options within the hotel. This not only increases the overall sales volume but also allows the customer to enjoy a more comprehensive experience that can lead to increased satisfaction and loyalty.

While other choices touch on aspects of customer engagement or service, they do not encapsulate the concept of cross-selling as it relates to promoting additional products to guests.