DECADECA Travel and Tourism Practice Exam

What does B2B e-commerce primarily involve?

1. Direct sales from manufacturers to consumers

2. Online transactions between businesses

3. Sales through retail stores

4. Sales using direct mail catalogs

The correct answer is: Online transactions between businesses

B2B e-commerce primarily involves online transactions between businesses, which includes the buying and selling of goods and services over the internet. This form of commerce is characterized by interactions where businesses conduct transactions with other businesses rather than with individual consumers. Examples of B2B e-commerce include wholesale providers selling products to retailers or manufacturers sourcing raw materials from suppliers. This mode of e-commerce often involves larger quantities and bulk orders, specialized pricing models, and agreements tailored specifically for business operations. The rise of digital platforms has streamlined this process, allowing businesses to efficiently manage their procurement and supply chain operations. In contrast, the other options focus on different aspects of commerce. Direct sales from manufacturers to consumers represent B2C (business-to-consumer) transactions. Sales through retail stores again point to B2C interactions, as they involve selling directly to end users. Sales using direct mail catalogs are also primarily consumer-focused, aiming to reach individual customers instead of facilitating business-to-business transactions. Understanding these distinctions is essential for grasping the different models operating within the realm of commerce.