DECADECA Travel and Tourism Practice Exam

What activity involves advising management on public issues and enhancing company image?

1. Public Relations

2. Marketing Strategy

3. Counseling

4. Business Development

The correct answer is: Counseling

The activity that involves advising management on public issues and enhancing the company's image is public relations. Public relations is specifically focused on managing and shaping the public perception of an organization through strategic communication and relationship-building efforts. Professionals in public relations work to create and maintain a positive image for their organization, effectively communicating with the public, media, and stakeholders to address and influence public opinion. While marketing strategy, counseling, and business development each play important roles within an organization, they do not primarily focus on managing public perception or advising on public issues in the same way that public relations does. Marketing strategy is more about positioning and promoting products or services to drive sales, counseling generally refers to offering advice or guidance within a specific area (not necessarily related to public image), and business development typically involves strategies for growth and partnerships rather than direct management of public perception. Public relations uniquely combines these elements to ensure that a company maintains a favorable standing in the eyes of the public and stakeholders.