DECADECA Travel and Tourism Practice Exam

In marketing, the 'core product' refers to what?

1. The main function that fulfils customer needs

2. Additional services accompanying a product

3. All physical features of the product

4. The overall brand value

The correct answer is: The main function that fulfils customer needs

The term 'core product' in marketing refers specifically to the fundamental benefit or main function that meets the customer's needs. It is the primary reason why a consumer chooses to purchase a product or service, focusing on what the product ultimately delivers to the customer. For example, in the case of a car, the core product would be the transportation it provides. Understanding the core product is crucial for marketers because it allows them to develop strategies that highlight the product's critical benefits, ensuring that the marketing message resonates with potential customers seeking those specific needs. By recognizing and emphasizing the core product, businesses can more effectively differentiate themselves in a competitive marketplace. Other options, while related to the product concept, define different aspects. Additional services address the supplementary offerings that enhance the overall experience but are not the primary reason for purchase. Physical features pertain to the tangible attributes of the product but do not encapsulate the essence of its function. Overall brand value encompasses the perception and reputation of the brand, which is influenced by multiple factors beyond just the core product itself.