C2B e-commerce primarily involves which type of interaction?

C2B e-commerce, or Consumer to Business e-commerce, specifically involves interactions where individuals offer products or services to businesses. This model flips the traditional business-to-consumer approach by empowering consumers to create value to businesses, therefore establishing a direct relationship between consumers and companies. An example might include freelance services offered by individuals to corporations or platforms like crowdsourcing sites where consumers can participate in projects put forth by businesses.

Understanding this type of interaction highlights how consumers can leverage their skills, preferences, or talents to meet the needs of businesses, which contrasts with other models like B2C (business to consumer), where businesses typically drive the sales and marketing process.