DECADECA Travel and Tourism Practice Exam

Augmented products provide which of the following?

1. Basic features of a product

2. Price incentives

3. Enhanced services and benefits

4. Advertising promotions only

The correct answer is: Enhanced services and benefits

The concept of augmented products refers to the additional features and services that go beyond the core product to enhance the customer's overall experience. These enhancements may include customer support, warranty, installation, after-sales service, and additional benefits that provide added value to the customer. Choosing enhanced services and benefits captures the essence of what augmented products are about; they are designed to satisfy customer needs more comprehensively than the basic features alone would. This can help build customer loyalty, differentiate a product in the marketplace, and provide a competitive advantage. While the basic features of a product are essential, they do not encompass the broader value proposition that augmented products aim to deliver. Price incentives can stimulate sales but don't inherently relate to the concept of augmentation. Lastly, advertising promotions are a form of marketing strategy that does not directly equate to the augmented aspects of the product itself. Therefore, selecting enhanced services and benefits aligns perfectly with the definition and purpose of augmented products.